Road Shows - France, Spain, Italy
December 15, 2016
In the last quarter of 2016, the Ethiopian Tourism Organization, together with respective Embassies of Ethiopia, and a representative agency Interface Tourism, organized three road shows in France (Paris), Spain (Madrid) and Italy (Milan). At each destination, a press presentation and a BtoB workshop was conducted. The Ethiopian Tourism Organization was successful in introducing Ethiopia as an emerging travel destination to over 150 European tour operators and travel agents, as well as to approximately 100 travel journalists/bloggers (print and online).