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ITB Berlin 2016

The Ethiopian Tourism Organization (ETO) is excited to officially launch its new brand at ITB Berlin 2016.

Our new brand was developed in consultation with Ethiopian stakeholders, tour operators in source markets and potential tourists in the international market. Our brand tagline and essence is, “Land of Origins” which cultivates the identity of Ethiopia in its most natural form as the origin of humanity, the source of the Nile, the origin of coffee, as well as how Ethiopia and its culture are original in many ways.

Great Ethiopian Run 2015

On the eve of the 2015 Great Ethiopian Run International 10km, the Ethiopian Tourism Organization (ETO) is delighted to announce a plan to develop and promote running-based tourism in partnership with the Great Ethiopian Run (GER) and Run in Africa Sport Travel/RIA Ethiopia -which has partnered with Great Ethiopian Run to stage trail-running events at the Abiata Shalla National Park and Wenchi Crater Lake-.

In its 15th edition the 10km Great Ethiopian Run has attracted this year record number of more than 700 running tourists and gives impetus to the plan proposed by ETO which will soon be shared with public and private stakeholders including regional tourism bureaus, incoming tour operators and hotel owners. Following these consultations ETO intends to design a road map for a more focused effort to develop running tourism.